American Cab

As of the 23rd May 2022 this website is archived and will receive no further updates.

understandinguncertainty.org was produced by the Winton programme for the public understanding of risk based in the Statistical Laboratory in the University of Cambridge. The aim was to help improve the way that uncertainty and risk are discussed in society, and show how probability and statistics can be both useful and entertaining.

Many of the animations were produced using Flash and will no longer work.

Three years ago I caught a taxi early in the morning to New Street train station. It was a new taxi model, and in the few minutes of the ride I was daydreaming about the older British black cabs. As we drew into the station my mind drifted further onto thinking about the old fashioned yellow Checker cabs from the 1950's and 60's in New York. I then walked into the station concourse where was parked a yellow Checker cab, which was advertising a new American range for Campbells! I couldn't have seen the Checker cab from the street, and as it was the first day of the advertising campaign there had been no prior publicitiy. To my knowledge there haven't been any similar advertising campaigns in the concourse either before or since.
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Date submitted:Mon, 16 Jan 2012 11:50:37 +0000Coincidence ID:5067