Slovic

As of the 23rd May 2022 this website is archived and will receive no further updates.

understandinguncertainty.org was produced by the Winton programme for the public understanding of risk based in the Statistical Laboratory in the University of Cambridge. The aim was to help improve the way that uncertainty and risk are discussed in society, and show how probability and statistics can be both useful and entertaining.

Many of the animations were produced using Flash and will no longer work.

The psychology of risk

Submitted by hauke on Thu, 20/03/2008 - 3:42pm

Psychology of Risk and the “public perception of risk” research

“A statement such as 'the annual risk from living near a nuclear power plant is equivalent to the risk of riding an extra 3 miles in an automobile' fails to consider how these two technologies differ on the many qualities that people believe to be important. As a result, such statements are likely to produce anger rather than enlightenment and they are not likely to be convincing in the face of criticism” (Slovic, p.271 Slovic2000)

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