TV commercial for Simple Soap
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understandinguncertainty.org was produced by the Winton programme for the public understanding of risk based in the Statistical Laboratory in the University of Cambridge. The aim was to help improve the way that uncertainty and risk are discussed in society, and show how probability and statistics can be both useful and entertaining.
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In 1986, my then colleague and I worked together as a creative team at an advertising agency in London. On one particular occasion, we were briefed to come up with a 30 second TV script for Simple Soap - a range of soap, moisurisers and cleansers that contained no perfume or colouring. We were briefed on Friday and at the weekend we both worked on the brief independently. He in Brighton and myself in London. On Monday morning I shared my idea, which I was pretty pleased with. It involved a white lily being sprayed with paint and perfume by robotic arms. My partner couldn't believe it as he had drawn up the identical idea and placed it on the desk in front of me. Needless to say, we were both utterly gobsmacked. The commercial was duly produced and was incredibly successful. Simple was snapped up within the year by Smith & Nephew and the founders of Simple retired early.
Date submitted:Fri, 30 Nov 2018 21:07:43 +0000Coincidence ID:10147
